What Are Projects?

Projects are the foundation of how ULink organizes your links and settings. Think of a project as a container for everything related to one app or product.

What you'll learn

How ULink projects organize your links and settings
When to create separate projects vs using one project
Project configuration options

The project concept

Every link in ULink belongs to a project. A project contains:

Links — All your short links and deep links
Domains — Custom domains associated with this project
App settings — iOS bundle ID, Android package name, deep link schemas
API keys — Authentication for SDK and API access
Team members — Who can access and manage this project

Key Concept

Projects provide isolation. Links in one project can't affect another. Each project has its own domain configuration, analytics, and team access.

When to create new projects

One project per app

The most common pattern. If you have one mobile app, create one project for it.

✓ MyApp → one ULink project

Multiple projects for multiple apps

If your company has several apps, create a project for each:

✓ Consumer App → Project A
✓ Business App → Project B
✓ Internal Tools → Project C

Separate projects for environments

Some teams create separate projects for different environments:

✓ MyApp Production → Production links
✓ MyApp Staging → Testing/QA links

Gotcha

Don't create too many projects. Each project needs its own domain configuration and API keys. If you're just organizing different campaigns, use consistent naming conventions within one project instead.

Project settings

When you create a project, you configure:

Basic info

Name — Human-readable identifier
Slug — URL-safe identifier (used in API calls)
Default URL — Where links go if no specific destination is set

App configuration

iOS settings: Bundle ID (e.g., com.yourcompany.app), App Store ID, Team ID for Universal Links. Required for deep linking to work on iOS.

Deep link schemas

Define how your app handles different types of links:

yourapp://product/{id}
yourapp://profile/{username}
yourapp://settings

These schemas tell ULink how to construct deep links for your app.

Project dashboard

Once created, your project dashboard shows:

Link list — All your links with click counts
Quick actions — Create link, manage settings
Analytics — Click data for your links

Quick recap

Projects are containers for links, settings, and team access
Create one project per app (or per environment if needed)
Configure app settings (bundle ID, package name) for deep linking
Use naming conventions to organize links within a project