Back to home

Acceptable Use Policy

Last updated: September 21, 2026

1. Overview

This Acceptable Use Policy ("AUP") supplements our Terms of Service and describes the conduct and usage limits that apply to all users of Ulinkly (the "Service"). By using the Service you agree to comply with this AUP. We may update this AUP from time to time without amending the Terms of Service; the version posted on this page is the version in force.

2. Prohibited Content and Conduct

You may not use the Service, or allow anyone using your account, API keys, or links, to:

  • distribute malware, ransomware, phishing pages, credential harvesters, or other malicious software;
  • host, mask, or redirect to content that is unlawful, defamatory, fraudulent, deceptive, or that infringes intellectual property or privacy rights;
  • facilitate spam, unsolicited bulk messaging, SMS pumping, or any campaign that violates anti-spam laws (including CAN-SPAM, CASL, GDPR, and PECR);
  • distribute child sexual abuse material (CSAM), content that exploits minors, or content that incites violence or terrorism;
  • impersonate another person, brand, or organization, or misrepresent your affiliation with one;
  • circumvent, disable, or interfere with security or authentication features of the Service or any third-party platform;
  • use the Service to attack, probe, scan, or test the vulnerability of any system or network without authorization;
  • cloak, obfuscate, or rapidly rotate destination URLs to evade safety checks, ad-network policies, app-store policies, or browser safe-browsing systems; or
  • resell, rent, or sublicense the Service to third parties except as expressly permitted by your plan.

3. Fair Use Thresholds

Most Ulinkly plans are not metered with hard caps. The thresholds below describe what we consider "typical" usage. Sustained usage above these levels is not automatically a violation, but it may trigger an account review, a request to upgrade, or rate-limiting under the Fair Use clause of our Terms.

  • Redirect traffic: sustained traffic that is materially higher than the median of other customers on the same plan, or that exceeds bursts of more than 10x your typical 7-day average.
  • API requests: short-term bursts above the documented per-key rate limits, or sustained throughput materially above the limits associated with your plan.
  • Link creation: bulk creation patterns consistent with automated link farming, SEO manipulation, or click-fraud infrastructure rather than genuine product or campaign use.
  • Storage and retention: link, event, and analytics data retained beyond the retention window included with your plan.
  • Custom domains: domains added at a rate or volume inconsistent with normal product use, or domains used to mask the origin of unrelated third-party traffic.

The specific numeric limits for each plan are published on our pricing page and in your dashboard, and may be updated as the Service evolves.

For plans with an MAU allowance, the following definition applies: A monthly active user (MAU) is one distinct app device identity that starts at least one Ulinkly SDK session during the applicable monthly usage window. Normal app opens count even when they do not come from a Ulinkly link. Multiple sessions from the same identity count once. Reinstalls count once only when the SDK preserves and supplies a stable persistent device identifier. Traffic recognized as Firebase Test Lab is excluded; other QA, staging, emulator, review, automated, or direct-API SDK sessions may count. Web-only link clicks that never start an SDK session do not count.

4. Automated Traffic and Bots

Click events generated by bots, headless browsers, link previewers, security scanners, or other non-human agents may be filtered from click analytics. Web-only clicks do not count toward MAU. We reserve the right to filter, discount, charge for, or block traffic that we determine in good faith to be inflated, fraudulent, or non-human.

5. Enforcement

If we believe that your usage violates this AUP or the Terms of Service, we may, at our discretion and depending on severity:

  • contact you to discuss the activity and request remediation;
  • throttle or rate-limit affected projects, links, domains, or API keys;
  • disable specific links, domains, or API keys;
  • require an upgrade to a higher plan that better matches your usage; or
  • suspend or terminate your account, with or without notice, where the activity poses an immediate risk to the Service, other users, or third parties.

Where practical we will give you an opportunity to address the issue before taking action, but we may act immediately in cases involving security risks, abuse, illegal content, or threats to Service availability.

6. Reporting Abuse

If you believe a Ulinkly link or account is being used in violation of this AUP, please report it to abuse@ulink.ly with the offending URL and any supporting context. We investigate reports promptly and will take action where appropriate.

7. Changes to This Policy

We may update this AUP from time to time to reflect changes in the Service, applicable law, or our operational practices. The "Last updated" date at the top of this page indicates when this AUP was last revised. Your continued use of the Service after changes take effect constitutes acceptance of the updated AUP.

8. Contact Us

Questions about this Acceptable Use Policy can be sent to contact@ulink.ly.