Organizing Links
As your link count grows, organization becomes important. Good naming conventions help you find links quickly and maintain consistency across campaigns.
What you'll learn
- Naming conventions for links and slugs
- Strategies for managing links at scale
- Finding and filtering your links
The organization challenge
Without organization, your link list becomes chaos:
link1, test, promo, asdf, summer, final_v2, link_copy...
With good naming conventions, finding and managing links is straightforward.
Invest in naming conventions early. Renaming links later means changing URLs that may already be in use. Start with a system from day one.
Naming conventions
Slug naming
Your slug is the unique identifier in the URL (ulink.to/your-slug). Make it:
Readable: People might see it
✓ summer-sale
✗ ss2024q2promo1
Consistent: Use the same pattern
✓ product-shoes-nike-air
✓ product-shirts-polo-classic
✗ nike_shoes, poloShirt, JACKET-1
Meaningful: Include context
✓ invite-sarah-team (referral link)
✓ blog-deep-linking-guide (content link)
✗ link1, test, promo
Naming patterns by use case
Marketing campaigns:
{campaign}-{channel}-{variant}
summer-email-a
summer-social-b
Product links:
{category}-{product}-{id}
shoes-nike-12345
electronics-iphone-67890
Referral links:
ref-{username} or invite-{code}
ref-sarah
invite-SPRING50
Link names vs slugs
ULink links have two identifiers:
- Name — Internal label you see in the dashboard (can be changed anytime)
- Slug — The URL path (permanent once created)
Use descriptive names for internal organization:
Name: "Summer 2024 Email Campaign - Variant A"
Slug: summer-email-a
Slugs are permanent. Once you create a link and share it, you can't change the slug without breaking existing links. Choose slugs carefully.
Finding links
Use the dashboard search to find links:
- Search by name — Type any part of the link name
- Search by slug — Find links by their URL path
- Sort by date — See newest or oldest links first
- Sort by clicks — Find your top performers
Managing many links
When you have hundreds of links:
Use prefixes: Group related links with common prefixes
campaign-summer-...
campaign-fall-...
product-...
ref-...
Document your conventions: Write down your naming patterns so team members follow the same system.
Review periodically: Check which links are still active and relevant. Remove test links you no longer need.
Deleting links
When you delete a link:
- The URL stops working immediately
- Click data is removed
- The slug becomes available again
Only delete links you're certain are no longer in use. Anyone with the old URL will get an error.
Quick recap
- Use consistent, meaningful naming conventions for slugs
- Link names can change; slugs are permanent
- Use prefixes to group related links
- Document your conventions for team consistency