Click Tracking
Every time someone clicks a ULink, data is captured. Understanding how click tracking works helps you make sense of your analytics and optimize your campaigns.
What you'll learn
- How ULink tracks clicks across platforms
- Understanding geographic and device breakdowns
- Real-time vs aggregated click data
How clicks are tracked
When a user clicks a ULink:
- Request received — ULink server receives the click
- Data captured — Device, location, timestamp logged
- User redirected — Sent to destination (app or fallback)
- Analytics updated — Data appears in dashboard
All this happens in milliseconds — users don't notice any delay.
Click tracking is passive and automatic. You don't need to add any code or configuration. Every ULink click is tracked by default.
What data is captured
For every click
| Data point | Example |
|---|---|
| Timestamp | 2024-03-15 14:32:07 UTC |
| Link ID | summer-sale |
| IP address | Anonymized for privacy |
| User agent | Device and browser info |
| Referrer | Where the click came from |
Derived from user agent
| Data point | Example |
|---|---|
| Device type | Mobile |
| Operating system | iOS 17.2 |
| Browser | Safari |
| Device model | iPhone 15 |
Derived from IP
| Data point | Example |
|---|---|
| Country | United States |
| Region | California |
| City | San Francisco |
IP-based location is approximate (typically city-level accuracy). Don't rely on it for precise targeting — use it for general geographic trends.
Click counts
ULink counts every click on your links. This gives you a clear picture of engagement volume:
- How many times was this link clicked today?
- Which links get the most traffic?
- How does click volume change over time?
Traffic sources
ULink captures where clicks originate:
Direct traffic
User clicked link directly (email client, SMS, etc.)
- No referrer available
- Common for private channels
Social media
Clicked from social platform
- Referrer: facebook.com, twitter.com, etc.
- Platform-specific data available
Web referral
Clicked from another website
- Full referrer URL captured
- Useful for partnership tracking
In-app browsers
Clicked within another app
- Often shows as app's browser
- May have limited referrer data
Real-time tracking
The dashboard shows live clicks as they happen:
14:32:07 summer-sale iOS San Francisco
14:32:09 product-123 Android New York
14:32:11 summer-sale iOS London
Use real-time tracking to:
- Monitor campaign launches
- Verify links are working
- Spot sudden traffic spikes
Click trends
Analyze patterns over time:
Time of day
When do users engage most?
- Schedule posts for peak times
- Plan campaign launches strategically
Day of week
Weekday vs. weekend patterns?
- B2B links often perform better weekdays
- Consumer links may spike weekends
Seasonality
Monthly or yearly patterns?
- Holiday campaigns
- Industry-specific cycles
Using click data effectively
Click data is most valuable when you connect it to outcomes:
- Compare links: Which links drive more engagement?
- Spot patterns: When do your users click most?
- Understand audience: Where are your users located? What devices do they use?
Clicks tell you who's interested. Combine with your app analytics to see what they do next—purchases, signups, engagement.
Filtering and segmentation
Slice your data by:
- Date range: Last 24h, 7d, 30d, custom
- Link: Individual or groups
- Platform: iOS, Android, desktop
- Location: Country, region, city
- Source: Referrer domain or channel
Quick recap
- ULink automatically tracks every click with device and location data
- See real-time clicks as they happen in your dashboard
- Analyze patterns by time, device, location, and referrer
- Combine click data with your app analytics for full insights