Understanding Analytics
Every ULink click generates data. Analytics transforms that raw data into insights about your audience, campaign performance, and user behavior.
What you'll learn
- Overview of analytics metrics available in ULink
- How to interpret click data and engagement
- Using analytics to optimize your link strategy
Why link analytics matter
Without analytics, you're flying blind:
- Which campaigns are driving traffic?
- What devices are your users on?
- Which links get the most clicks?
- Where is your audience located?
ULink captures this data automatically for every click.
Link analytics bridge the gap between marketing effort and measurable results. Every click tells a story about who your audience is and what resonates with them.
What ULink tracks
Click data
| Data point | What it tells you |
|---|---|
| Total clicks | Overall engagement volume |
| Click timestamp | When users engage most |
| Referrer | Where users came from |
| UTM parameters | Campaign source/medium/name |
Device & platform
| Data point | What it tells you |
|---|---|
| Device type | Mobile vs. desktop vs. tablet |
| Operating system | iOS vs. Android vs. other |
| Browser | Chrome, Safari, in-app browsers |
| User agent | Detailed browser/device info |
Geographic data
| Data point | What it tells you |
|---|---|
| Country | Where your audience is located |
| Region | More granular location data |
| City | Urban vs. suburban patterns |
The analytics dashboard
ULink's dashboard shows you link performance:
Link overview
See metrics for each link:
- Total clicks over time
- Device breakdown (mobile/desktop)
- Geographic distribution
- UTM parameter data
Click details
Individual click records show:
- Timestamp
- Device and OS
- Location (country, region, city)
- Referrer and UTM data
Filtering and date ranges
- Filter by date range
- View specific time periods
- Compare performance across links
What analytics can tell you
Which links perform best
Compare click counts across your links to identify:
- High-performing content or campaigns
- Links that need optimization
- Patterns in what resonates with your audience
Who your audience is
Device and location data reveals:
- Mobile vs. desktop users (optimize accordingly)
- Geographic concentration (target ads better)
- Platform preferences (prioritize iOS or Android)
When users engage
Timestamp data shows:
- Peak engagement times
- Day-of-week patterns
- Campaign timing effectiveness
ULink tracks clicks, not post-click behavior. To understand what users do after clicking (purchases, signups, etc.), combine ULink data with your app analytics.
Privacy considerations
ULink analytics are designed with privacy in mind:
- No personally identifiable information (PII) stored
- IP addresses used for geolocation, then discarded
- No cross-site tracking
- Data used only for your analytics
Quick recap
- ULink automatically captures click, device, and geographic data
- Dashboard shows link performance, click details, and filtering options
- Use analytics to identify top performers and understand your audience
- Combine with your app analytics for full-funnel visibility