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Deep Linking Fundamentals
  • What Are Deep Links?
  • Deferred Deep Links
  • Why Deep Links Matter
How Links Work
  • Understanding Short Links
  • Fallback URLs
  • Social Preview Links
  • Link Parameters
Projects & Teams
  • What Are Projects?
  • Organizing Links
  • Team Collaboration
Custom Domains
  • Why Custom Domains?
  • Setting Up a Custom Domain
Analytics & Attribution
  • Understanding Analytics
  • Click Tracking
  • Conversion Attribution
  • UTM Parameters
Platform Behavior
  • iOS Universal Links
  • Android App Links
  • Web Fallbacks
Migration from Firebase
  • Why Migrate from Firebase?
  • Migration Checklist
  • Link Compatibility

Analytics & Attribution

Track clicks, conversions, and user journeys

4 guides in this topic

1
For MarketersFor DevelopersFor Product

Understanding Analytics

Get insights into how your links are performing with ULink analytics

5 min read
2
For MarketersFor DevelopersFor Product

Click Tracking

Track clicks and understand where your traffic is coming from

6 min read
3
For MarketersFor DevelopersFor Product

Conversion Attribution

Understand how ULink connects clicks to app installs

5 min read
4
For MarketersFor DevelopersFor Product

UTM Parameters

Use UTM parameters to track campaign performance in your analytics tools

6 min read