Education

What is mobile attribution and why does it matter for a growing app? A founder's guide to attribution models, what to track, and how much platform you need.

What is a smart link? How smart links route by device and install state, how they differ from a plain short URL, and when you actually need one.

Deep link vs universal link: what actually separates a custom scheme from a Universal Link or App Link, and when each one is the right choice.

What is deferred deep linking and how does the click-to-install matching handshake actually work? Deterministic and probabilistic matching explained.