Education

Deep link vs universal link: what actually separates a custom scheme from a Universal Link or App Link, and when each one is the right choice.

What is deferred deep linking and how does the click-to-install matching handshake actually work? Deterministic and probabilistic matching explained.

Deep links vs. deferred deep links — when to use each, how the matching handshake actually works, and why deferred deep linking is the key to onboarding new users without losing campaign context.