Education

What is mobile attribution and why does it matter for a growing app? A founder's guide to attribution models, what to track, and how much platform you need.

What is a smart link? How smart links route by device and install state, how they differ from a plain short URL, and when you actually need one.

Deep link vs universal link: what actually separates a custom scheme from a Universal Link or App Link, and when each one is the right choice.

What is deferred deep linking and how does the click-to-install matching handshake actually work? Deterministic and probabilistic matching explained.

Deep links vs. deferred deep links — when to use each, how the matching handshake actually works, and why deferred deep linking is the key to onboarding new users without losing campaign context.

What is deep linking and why does your app need it in 2026? A practical guide to URI schemes, Universal Links, App Links, and deferred deep linking — with real-world examples and a working setup checklist.