Mohanned Binmiskeen

Custom URI schemes are a quiet attack surface. Here's how deep link hijacking actually works, why Universal Links and App Links solve it via domain verification, and what enterprise teams need from a managed deep linking platform.

It looks like 'just a redirect' — until it isn't. A pragmatic TCO breakdown of building deep linking in-house vs. buying a managed platform, with the categories most teams miss.

Deep links vs. deferred deep links — when to use each, how the matching handshake actually works, and why deferred deep linking is the key to onboarding new users without losing campaign context.

What is deep linking and why does your app need it in 2026? A practical guide to URI schemes, Universal Links, App Links, and deferred deep linking — with real-world examples and a working setup checklist.

Searching for a Firebase Dynamic Links alternative? See why Ulinkly is the natural successor to FDL — drop-in SDK, branded domains, deferred deep linking, and a 2-hour migration path.