Key takeaways
- AppsFlyer prices on attributed conversions, with a free Zero tier, a usage-based Growth tier, and a custom Enterprise tier.
- The published per-conversion rate is only the base. Fraud protection, raw data access, and premium analytics are separate modules that raise the real bill.
- Because billing tracks conversions, a viral campaign or seasonal spike can move your cost quickly, which is worth modeling before you commit.
What is AppsFlyer's pricing model?
AppsFlyer charges based on the number of non-organic conversions it attributes for you each month; organic installs and actions are not counted and are free. That usage metric ties your cost to paid marketing activity rather than to seats or app count. The attribution platform is sold in three tiers: a free Zero plan, a usage-based Growth plan, and a custom Enterprise plan. Separately, AppsFlyer sells its Deep Linking Suite (OneLink) as a standalone product, a free tier plus paid tiers with no attribution plan required, so a deep-linking-only team is not obliged to buy the attribution tiers below.
According to <a href="https://www.appsflyer.com/pricing/">AppsFlyer's published pricing</a>, the Growth plan is 0.07 dollars per attributed conversion after a free allowance, and the Zero plan is free with a first-year Welcome Package of about 12,000 conversions. Enterprise pricing is negotiated; third-party analyses report rates near 0.03 to 0.05 dollars per conversion at volume.
AppsFlyer tiers at a glance
| Tier | Who it is for | Reported cost |
|---|---|---|
| Zero | Early-stage apps with little paid spend | Free, first-year Welcome Package (~12,000 conversions) |
| Growth | Scaling apps running paid acquisition | 0.07 dollars per attributed conversion (published) |
| Enterprise | Large advertisers needing SLAs and volume terms | Custom; third-party reports near 0.03 to 0.05 per conversion |
The add-ons that shape your real bill
The per-conversion rate is the starting point, not the finish line. AppsFlyer's fraud protection, raw data export, audience segmentation, and advanced analytics are priced as separate modules. Third-party reports put fraud protection at a meaningful uplift on total contract value, and enterprise data export setup can run into five figures.
This is why two teams tracking the same number of conversions can pay very different amounts. The base conversion rate is predictable, but the module stack, negotiated at Enterprise, is where total cost of ownership is decided. Before signing, it is worth getting written confirmation on whether post-install in-app events count toward your conversion allocation, since that assumption changes forecasts significantly.
A simple way to model it
A rough Growth-plan estimate is conversions per month multiplied by the per-conversion rate, plus your module uplift. At 100,000 attributed conversions per month and the published 0.07 dollar rate, the base is around 7,000 dollars per month before add-ons. Fraud and analytics modules then layer on top.
The takeaway is not a single number, it is a method: model the base on your realistic conversion volume, then add the modules you actually need, then treat spikes as budget events rather than surprises.
Who AppsFlyer pricing fits
AppsFlyer's model fits mid-market and enterprise teams running substantial paid user acquisition, where the value of broad ad-network integrations and deep attribution justifies usage-based cost and premium modules. For those teams, a published base rate is genuinely useful for planning, since much of the attribution market hides behind sales calls entirely. For head-to-head comparisons, see AppsFlyer vs Branch and Adjust vs AppsFlyer.
It fits less well for early-stage apps, indie developers, and teams whose core need is deep linking rather than full attribution. Because only non-organic (attributed) conversions count, the free Zero allowance stretches for organic-led apps, but once paid campaigns run beyond it, usage-based per-conversion cost begins and climbs with volume.
A transparent alternative for deep-linking-first teams
If your main job is deep linking, deferred deep linking, and basic attribution, Ulinkly offers a simpler, published pricing model. It is free for up to 10,000 monthly active users per project with unlimited link creation, and paid deferred deep linking with attribution starts at 9 dollars per month, scaling with MAU.
For a deep-linking-first team, flat MAU tiers can be easier to forecast than usage that scales with conversion volume, and every Ulinkly tier is published rather than quote-only. When you genuinely need a full MMP with fraud tooling and broad network attribution, AppsFlyer is a strong choice, and this guide should help you budget for it.
Frequently asked questions
How much does AppsFlyer cost?
AppsFlyer prices on attributed conversions. The Growth plan is 0.07 dollars per conversion (published) after a free allowance, the Zero plan is free with a first-year Welcome Package of about 12,000 conversions, and Enterprise is custom, with third-party reports near 0.03 to 0.05 dollars per conversion at volume. Add-on modules raise the total.
Is AppsFlyer free?
AppsFlyer offers a free Zero plan aimed at early-stage apps, which includes a first-year Welcome Package of about 12,000 conversions and core analytics. It is a genuine free tier, and because only non-organic (attributed) conversions count, organic growth does not consume the allowance; paid campaigns beyond it move you onto the usage-based Growth plan.
Why is AppsFlyer's real cost hard to predict?
The per-conversion base rate is only part of the bill. Fraud protection, raw data export, and premium analytics are separate modules, and conversion-based billing means a viral campaign or seasonal spike can raise costs quickly. Total cost depends on your module stack and volume.
Is there a cheaper alternative to AppsFlyer for deep linking?
Yes. If your core need is deep linking and deferred deep linking rather than full attribution, a dedicated platform such as Ulinkly is free up to 10,000 monthly active users and starts at 9 dollars per month, with published MAU-based pricing that is easier to forecast.
Want pricing you can read without a sales call?
Ulinkly publishes MAU-based pricing and is free for up to 10,000 monthly active users. See it at ulink.ly/pricing.
Sources
- AppsFlyer pricing overview: https://www.appsflyer.com/pricing/
- AppsFlyer pricing analysis (metacto): https://www.metacto.com/blogs/the-complete-guide-to-appsflyer-costs-setup-integration-maintenance
- AppsFlyer cost breakdown (Toolradar): https://toolradar.com/tools/appsflyer/pricing