Bitly shortens URLs. ULink creates intelligent deep links that route users to the right place in your app—through installs, across devices, every time.
Bitly was built for web links. ULink was built for mobile apps. If your users need to land inside your app—not just your website—you need a deep linking platform, not a URL shortener.
| Feature | ULink | Bitly |
|---|---|---|
| URL Shortening | ||
| Deep Linking (Open App) | Limited | |
| Deferred Deep Linking | ||
| Install Attribution | ||
| Custom Domains | ||
| Native SDKs (iOS/Android/Flutter) | ||
| Free Tier | 10K MAU | 10 links/mo |
| QR Code Generation |
Every ULink is a smart deep link. Route users to specific screens, preserve context through installs, and handle edge cases automatically.
Users who click a link, install your app, and open it land exactly where you intended. Bitly can't do this—ULink can.
Yes, ULink creates short, branded links. But it also provides SDKs, analytics, install attribution, and intelligent routing.
If users should land in your app, not just your website, you need deep links.
Deferred deep linking ensures new users get credit and context after installing.
Product shares, profile links, content links—all should open the app when possible.
Know which link drove each install. Track your marketing ROI accurately.
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