Developer-First Deep Linking

The Simple Alternative to AppsFlyer

You just want deep links that work. You don't need a 50-page integration guide or an enterprise sales contract. Ulinkly is built for builders.

Which is better, Ulinkly or AppsFlyer?

It depends on whether you need ad attribution. If you need links that open the right screen in your app, survive the install, and show which links drive installs, Ulinkly is the simpler, self-serve choice: a free plan for the first 10,000 MAU, and deferred deep linking and install attribution from $9/month. AppsFlyer is the better choice if you need a full mobile measurement partner: paid-ad attribution across ad networks, fraud protection, and marketing analytics. You can also keep AppsFlyer for ad attribution and use Ulinkly for links.

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ConceptUlinklyAppsFlyer
Primary FocusDeep Linking InfrastructureMarketing Attribution
Integration TimeVaries by implementationDays / Weeks
Pricing ModelMonthly active SDK users (MAU)Conversions / Installs
SDK WeightMicro (Lightweight)Heavy (Full Suite)
Self-ServeSales Call Often Required

Zero Bloat

We don't bundle ad networks, fraud protection suites, or audience builders you didn't ask for. Just pure, fast routing.

Intuitive Dashboard

Manage your links, domains, and keys in a UI designed for developers, not marketing departments.

Transparent Metrics

See exactly what's happening with your links without needing a degree in data science to interpret the charts.

Frequently Asked Questions

Yes, if your primary need is deep linking infrastructure. Ulinkly focuses specifically on deep linking, deferred deep links, and link analytics. AppsFlyer is a full marketing attribution suite—Ulinkly is ideal for developers who just need reliable link routing without the complexity.

Ulinkly provides self-serve SDK and migration guides. Integration time varies with app complexity, SDK configuration, routing, and organizational process.

Yes, Ulinkly's SDK is micro-lightweight since it focuses only on deep linking. AppsFlyer's SDK includes the full attribution suite, ad network integrations, and fraud protection, making it significantly heavier.

No, Ulinkly is fully self-serve. You can sign up, integrate the SDK, and start creating links immediately. AppsFlyer often requires enterprise sales conversations for pricing and access.

Focus on your app, not your attribution

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